aceFCC Changes to Local TV News
It looks like Trump’s FCC will change ownership rules for local TV and media outlets.
How do we look at this as a nation hoping for an informed public? I see three ways:
This is inevitable.
It seems scary.
(However) There is opportunity.
So, is it inevitable? Why does this move by the FCC make economic sense?
Most TV news stations are moving digitally. The majority of the audience relies on smartphones, tablets, and laptops. Already, local TV stations are broadcasting emergency broadcasts and shows solely on Facebook Live or Periscope – bypassing traditional airwaves.
Many TV stations cannot compete with Facebook or Google for ad revenue since online ads are cheaper and more targeted for advertisers. So the TV stations are saying “can’t beat ‘em, then join them.”
This is routine consolidation survival for any industry. Revenues drop, so then you join a competitor and create a better product....